At lb9, your privacy is not an afterthought — it is a foundational commitment. This Policy explains in plain, formal terms what personal data we collect, how we use it, who we may share it with, and what rights you hold as a Malaysian player on our platform.
lb9 ("lb9", "we", "us", "our") is committed to protecting the privacy and personal data of all individuals who access or use our online casino and sports betting platform, accessible at lb9.cam ("the Platform"). This Privacy Policy ("Policy") sets out, in clear and structured terms, how lb9 collects, uses, stores, discloses, and safeguards personal data in connection with the provision of our services.
This Policy applies to all registered players, prospective users, and visitors to the lb9 Platform. It should be read alongside lb9's Terms & Conditions and Responsible Gambling Policy, which together constitute the full framework governing your relationship with lb9.
By accessing the lb9 Platform or registering an account, you acknowledge that you have read, understood, and consented to the data practices described in this Policy. If you do not agree to this Policy, you must not use lb9's services.
We take our obligations under applicable data protection legislation seriously. All personal data processed by lb9 is handled with strict confidentiality, stored securely, and used only for the purposes outlined in this Policy.
For the purposes of this Policy, the following definitions apply:
When you create an lb9 account, we collect information necessary to establish your identity and comply with our legal obligations. This includes:
To process deposits and withdrawals, lb9 collects financial information including:
lb9 records data generated by your use of Platform services, including:
Automatically collected data when you access the Platform includes:
| Data Category | Examples | Collection Trigger |
|---|---|---|
| Identity Data | Full name, MyKad number, date of birth | Registration & KYC |
| Contact Data | Email address, mobile number | Registration |
| Financial Data | Bank account, e-wallet ID, crypto address | Deposit / Withdrawal |
| Transaction Data | Deposit history, withdrawal records | Platform use |
| Gaming Data | Bet history, session logs | Ongoing Platform use |
| Technical Data | IP address, device type, browser | Automatic — all visits |
lb9 collects personal data through the following channels:
lb9 processes personal data strictly for the following purposes. We do not process personal data for any purpose incompatible with those stated below without seeking fresh consent or establishing a new legal basis:
lb9 relies on one or more of the following legal bases when processing your personal data:
lb9 may share personal data with trusted third-party service providers who act as data processors under binding data processing agreements. These providers are engaged solely to support lb9's operations and are contractually prohibited from using your data for any other purpose. Categories of processors include:
lb9 may disclose personal data to governmental authorities, regulatory bodies, law enforcement agencies, or courts where required to do so by applicable law, a valid legal order, or to defend lb9's legal rights. Such disclosures are made on a minimum necessary basis.
lb9 does not sell, rent, or trade your personal data to third-party marketing organisations, data brokers, or unaffiliated commercial entities. Any data sharing is strictly limited to operational necessity or legal obligation as described in this Section.
lb9 retains personal data for the minimum period necessary to fulfil the purposes for which it was collected, as follows:
Upon expiry of applicable retention periods, personal data is securely deleted or anonymised in accordance with lb9's internal data destruction procedures.
lb9 implements industry-standard technical and organisational measures to protect personal data against unauthorised access, disclosure, loss, alteration, or destruction. Key security measures include:
Note: Despite our security measures, no internet transmission is completely secure. Players are responsible for maintaining the security of their own account credentials. If you suspect unauthorised access to your lb9 account, contact our support team immediately via live chat.
Cookies are small text files placed on your device when you visit a website. lb9 uses cookies and similar tracking technologies (such as web beacons and local storage) to operate and improve the Platform, maintain session security, and understand how users interact with our services.
You may adjust cookie preferences through your browser settings. Most modern browsers allow you to block or delete cookies. Please note that disabling strictly necessary cookies may impair Platform functionality, including the ability to remain logged in or complete transactions. For detailed browser-specific cookie management instructions, consult your browser's help documentation.
Subject to applicable law and certain exceptions, you hold the following rights with respect to your personal data processed by lb9:
To exercise any of the above rights, contact lb9's support team via live chat or by email at [email protected]. lb9 will respond to all verified data rights requests within thirty (30) days. Requests may require identity verification before processing.
lb9's services are strictly restricted to individuals aged 21 years and above. lb9 does not knowingly collect personal data from individuals under the age of 21. Age verification is conducted as part of the KYC process for all registered accounts.
If lb9 becomes aware that personal data has been collected from an individual below the minimum age requirement, that data will be deleted without delay, the account will be immediately suspended, and any funds associated with the account will be handled in accordance with lb9's Terms & Conditions regarding underage gambling.
Parents and guardians who believe their child has registered on lb9 are encouraged to contact our support team immediately via live chat.
In connection with the delivery of Platform services, personal data may be transferred to and processed by lb9's service providers located outside Malaysia. Where such transfers occur, lb9 ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that applied within Malaysia, including through contractual data protection obligations imposed on all international processors.
lb9 will not transfer personal data to a country or territory that does not provide an adequate level of data protection without first implementing appropriate safeguards such as standard contractual clauses or equivalent mechanisms.
lb9 reserves the right to amend this Privacy Policy at any time to reflect changes in applicable law, platform operations, or data processing practices. Material changes will be notified to registered Players via email to their registered address or via a prominent notice on the Platform's login screen, no fewer than seven (7) days prior to the effective date of the change.
The "Last updated" date at the top of the sidebar reflects the most recent revision. Continued use of the lb9 Platform following the effective date of any amendment constitutes your acceptance of the updated Policy. Players who do not accept a material change should contact support to initiate account closure prior to the amendment's effective date.
For questions about this Privacy Policy, requests to exercise your data rights, or concerns about lb9's data practices, please contact us through the following channels:
lb9 will acknowledge all written privacy enquiries within two (2) business days and endeavour to provide a substantive response within thirty (30) calendar days.
Data rights requests (access, erasure, portability, rectification, objection) must be submitted in writing and will require identity verification before processing. lb9 reserves the right to decline requests that are manifestly unfounded, repetitive, or incompatible with applicable legal retention obligations.
This Privacy Policy was last updated on 1 January 2026. lb9 — For entertainment purposes only. Gambling involves financial risk. For players aged 21 and above only. Please gamble responsibly.
Six concrete commitments lb9 makes to every Malaysian player on data privacy.
lb9 has never sold, rented, or traded player personal data to third-party marketing companies or data brokers. Your data is used solely to operate your account and comply with legal obligations.
All data transmitted between your device and the lb9 Platform is protected by 256-bit SSL/TLS encryption — the same standard used by major banks and financial institutions across Malaysia and globally.
lb9 collects only the data that is strictly necessary for account operation, payment processing, and KYC compliance. We do not collect data for speculative future use or build behavioural profiles for advertising purposes.
Every lb9 player holds the right to access, correct, delete, or port their personal data. Rights requests are responded to within 30 days. Contact our support team via live chat to submit a request at any time.
Where data is shared with payment processors (Maybank, CIMB, Touch 'n Go, DuitNow) or identity verifiers, all parties operate under binding data processing agreements with strict usage limitations.
lb9 retains personal data only for as long as required by law or operational necessity. Upon expiry of retention periods, data is securely deleted or anonymised in accordance with our documented destruction procedures.
Our support team is available 24/7 for Malaysian players. Visit our FAQ for quick answers, review our Terms & Conditions, or return to the lb9 homepage.
For players aged 21 and above only. Play responsibly. All services subject to lb9's Terms & Conditions.